Snapdeal One Of India’s Leading E-commerce Sites Acquires Wishpicker To Deliver Better Product Recommendations

One of India’s largest e-commerce businesses Site Snapdeal, has acquired Wishpicker, a tech platform Which use machine learning to deliver recommendations for gift purchases. The financial terms of  this  deal’s were undisclosed.

The company Snapdeal indicates this is the 5th collection it has assembeld so far. Back in April, the company, whose opponent include Flipkart Amazon India, declared that it had pickedup Doozton.

Since wrapped into Snapdeal’s main site, A fashion items site Dootzon was also adapted toward matching shoppers with items they are likely to purchase. Snapdeal has recieved include group purchasing site in 2010 Grabbon; in 2012 sports retailer esportsbuy.com ; and, in 2013 Shopo.in, a marketplace for handmade items.

Snapdeal ,Flipkart , Amazon India are competing with each-other 4 shoppers as India’s e-commerce market extends speedily. According to 1 report, e-commerce is expected to extend from $10 billion to $43 billion in will be 5 years. Snapdeal,Flipkart , Amazon India are supposed to acount for $4 billion in sales this year.

As they size of their stocks grows, it’s important for India’s main e-commerce businesses to focus on improving their product categories and guidance engines. builded by Prateek Rathoreand Apurv Bansal, Wishpicker’s technology helps users search  gift options using information about their relationship with the receiver, the event  , and his or her age and personality, or looking at the receiver’s likes on Facebook.